This McDonald’s Brunch Menu Hack Is Viral but Requires Perfect Timing
This McDonald’s brunch hack has gone viral on social media for years and keeps resurfacing whenever someone manages to order it successfully.
The item, often called the McBrunch Burger or Mc10:35, combines breakfast and lunch ingredients in a single sandwich. It typically includes beef patties, cheese, bacon, egg, and a hash brown stacked on a sesame seed bun.
It is not an official menu item and is available only during the short overlap period when McDonald’s switches from breakfast to lunch. Timing varies by location, which is why it is inconsistent and hard to order.
Why 10:35 a.m. Is Crucial

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McDonald’s restaurants typically switch away from breakfast service around 10:30 a.m. or 11 a.m., depending on the location. During that transition, kitchens may still have access to breakfast items while lunch orders are already being prepared. The overlap created the opportunity for creative customers to start combining menu items.
The timing became such a key part of the hack that many fans began referring to it as the Mc10:35. In other words, the burger exists because of a brief scheduling loophole.
TikTok Turned A Local Hack Into A Viral Challenge
The McBrunch Burger has been circulating online for more than a decade, but TikTok brought it into the spotlight. Food creators, including Tommy Winkler and Jordan_The_Stallion8, posted videos attempting to order the sandwich, introducing it to millions of viewers who had never heard of it.
The videos also revealed that there isn’t one universal version. Some locations serve it with scrambled eggs. Others use different breakfast ingredients based on what’s available. One customer even received sausage instead of an egg. The basic idea is the same, but the final product can vary, and this has become part of the appeal.
Ordering One Is Trickier Than It Sounds

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Walking up to the counter and asking for a McBrunch Burger doesn’t always work. Many employees have never heard the name because it isn’t an official menu item in the United States. People familiar with the hack usually recommend ordering the ingredients individually instead. A double cheeseburger, egg, bacon, and a hash brown will often get the job done if the kitchen still has breakfast items available.
Expect pricing to vary as well. Some social media users reported paying around $5, while others were charged separately for each added ingredient, pushing the total much higher.
McDonald’s Already Sells Something Similar Elsewhere
The concept isn’t actually unusual worldwide. McDonald’s restaurants in Australia have long offered the Big Brekkie Burger, which combines beef patties, bacon, egg, cheese, and a hash brown. The Australian version even adds barbecue sauce.
It proves that the breakfast-and-burger combination has fans beyond social media. The difference is that Australian customers can simply order it. In the United States, getting something similar still requires good timing, a little luck, and a restaurant willing to make it happen before the breakfast ingredients disappear.