The Burger Chain With Only Three Menu Items Is a Masterclass in Simplicity
Most fast-food places want to stun you with variety. They load their menus with spicy editions, deluxe versions, plant-based options, and secret items only the “in crowd” knows about. On the flip side, there’s one chain that serves a single kind of burger, fries, and a cookie. Still, this small chain has people lining up across cities and sharing drool-worthy videos online. Its founders took a gamble on doing less and, against all odds, turned that decision into one of the boldest ideas in modern fast food.
Two Founders, One Idea
The chain’s name is NADC, short for “Not a Damn Chance,” which reflects its philosophy. Its co-founder coined the phrase long before the restaurant existed, and it became a perfect fit for a brand that refuses to compromise.
The masterminds behind this minimalist burger spot couldn’t come from more different worlds. One is Michelin-starred chef Phillip Frankland Lee, known for his sushi restaurants and fine dining precision. The other is professional skateboarder Neen Williams, with a reputation for living life full throttle.
Their shared obsession with making the perfect burger led them to open a tiny walk-up window in Austin in 2022, where they stripped the menu to its core. The gamble worked. Word spread quickly, and their creation took off.
Now there are locations across Texas, Chicago, Denver, and beyond. The Dallas restaurant opened in August 2025, and the team even handled the renovation themselves.
The Menu Items
Your only options are a Wagyu double cheeseburger, fries, and a brown butter chocolate chip cookie. You can order your fries “Beast Mode,” topped with cheese, pickles, sauce, and jalapeños, or keep them plain. Kids get a smaller version of the same burger.
The burger itself is carefully constructed. Two Wagyu beef patties are seasoned with a custom “OG steak” spice blend. Diced onions are pressed into the meat as it cooks, followed by melted Kraft American cheese. Martin’s Potato Buns hold it all together, slathered with a ketchup-and-mayo sauce and stacked with Mount Olive pickles and pickled jalapeños.
Before landing on this particular burger, the team tested roughly twenty versions. You can request changes, but the founders suggest you don’t. The flavor balance is deliberate, and the combination is the product of fine-tuned trial and error.