Oreo Limited-Edition Flavors That Deserve a Comeback
Oreo’s legacy as a global snack staple comes not only from its signature cookie-and-creme combo but from its constant experimentation. Over 85 varieties have rotated through shelves, some lasting only a few weeks. Certain flavors have left a mark, long after disappearing. Fans keep asking about them, posting old reviews, and searching resale sites.
So, if Oreo plans any revivals, these options should be part of the conversation.
Red Velvet
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After launching in 2015, this version with red-colored cookies and cream cheese-flavored filling stayed on shelves for five years. That kind of run is rare for any limited-edition Oreo. When red velvet returned for a time in 2023, fans didn’t hesitate to campaign for a permanent comeback.
Limeade Oreos
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While limeade Oreos were unusual for the company, they developed a small but local following, particularly among those who already liked lime desserts or candy. Reviews at the time were mixed but leaned positive.
Sakura Matcha
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This version, sold only in select Asian markets, paired soft pink cookies with cherry blossom and matcha seasonings. People quickly took notice of the Sakura matcha, thanks to its distinct appearance. Though a new similar release is coming, it may not be able to replicate the original appeal.
Choco Chip
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Vanilla wafers studded with chocolate chips gave choco chip a distinct texture right from the first bite. Inside, the creme mimicked cookie dough with a smooth, slightly buttery hint that brought out the sweetness without overdoing it. Many appreciated the contrast between crisp cookies and soft filling.
PB&J
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This limited release arrived in 2017 as a Kroger exclusive, featuring golden cookies filled with peanut butter and jelly-flavored creme. The two-tone filling mimicked the classic sandwich, with jelly slightly more pronounced.
Berry Burst Ice Cream
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Thinking of strawberry ice cream often brings up memories of childhood desserts and summer snacks. The company tapped into that feeling using chocolate wafers and a pink berry creme dotted with red specks. The good news was that it avoided the artificial notes that can sink fruity cookies.
Churro
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Hints of a mystery palate in 2019 had people speculating for weeks and set off a buzz that built slowly but steadily. When the churro version finally launched in 2024, the response was positive.
Hot Cocoa
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As a winter release, hot cocoa cookies stood out by bringing together marshmallow and cocoa creme inside classic chocolate cookies. They originally showed up in stores in 2018, but returned briefly in 2023 and received strong feedback for their balanced taste.
Gingerbread
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This seasonal release offered a thoughtful take on holiday flavors. Introduced in 2020, the gingerbread cookies came stamped with festive designs and crème laced with sugar crystals. The combination avoided the usual pitfalls of overly sweet or gimmicky limited editions.
Mississippi Mud Pie
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Retail promotions led to the launch of a cookie modeled after Mississippi mud pie, with two creme layers representing chocolate and whipped topping. The idea was ambitious and aimed to recreate a full dessert experience in a compact format.
Strawberry Shortcake
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Walmart once stocked a limited-edition cookie designed to evoke strawberry shortcake, complete with golden wafers and a thick pink crème. The approach was bold, but a number of people didn’t see it that way and believed it lacked subtlety. Oreo has since introduced several strawberry-themed options, but none have matched the richness found in that version.
Blueberry Pie
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If you visited Target in 2016, you might remember spotting a blueberry pie Oreo that made an impression thanks to graham-flavored cookies and purple creme. The company gave it a second run through smaller stores, but it hasn’t returned since.
Fruity Crisp
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Breakfast cereal inspired one of Oreo’s most playful limited editions, with fruity crisp cookies channeling the look and taste of sugary, colorful cereals. It was packaged to resemble something nostalgic but new. Marketing further focused on the cereal connection, and comparisons to Fruity Pebbles quickly followed.
Cotton Candy
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It’s hard to turn down cotton candy, especially when it shows up in cookie form. The brand took that familiar nuance and packed it into a golden cookie with pink and blue creme. The flavor matched expectations more closely than most anticipated. After being initially released in 2015, it was restocked in 2023, but it did not stay permanently.
Pistachio Thins
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The pistachio Oreo Thins offered a subtle, nutty creme paired with classic chocolate cookies. They were marketed as a slimmer alternative to appeal to those looking for a less sugary option without sacrificing taste.