10 Discontinued Breakfast Foods From Our Childhood We Still Miss
Breakfast as a kid involved toaster pastries that felt gourmet and cereal that doubled as a weekend cartoon companion. It was also before we knew terms like “macros” or “fiber content,” so the meal was simply fun, even if some favorites disappeared later on. These long-lost breakfast foods were once pantry royalty, and we’re still not over the breakup.
Pop-Tarts Crunch Cereal
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Imagine your favorite toaster pastry shrunk down into crunchy cereal pieces. That’s exactly what Kellogg’s did with Pop-Tarts Crunch in the mid-’90s. It came in two flavors—Strawberry and Brown Sugar Cinnamon—and didn’t need a toaster or frosting packet.
Kudos Granola Bars
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If you remember convincing yourself these were healthy, you weren’t alone. Kudos bars were basically candy with a granola base—loaded with chocolate, caramel, and even M&Ms. They walked a fine line between snack and dessert.
Oatmeal Swirlers
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Oatmeal got a brief upgrade in the late ’80s when General Mills introduced Swirlers: packets of plain oats accompanied by tubes of jelly meant for swirling faces or tic-tac-toe boards. The concept invited creativity but didn’t stick. Parents likely got tired of the syrupy mess.
Eggo Waf-FULLS
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In the early 2000s, Eggo Waf-FULLS offered a waffle with syrup baked inside—a self-contained sugar bomb. Commercials leaned into surreal humor, with animated waffles devouring jam blobs.
Boston Cream Pie Toaster Strudel
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This short-lived Toaster Strudel flavor tried to mimic the dessert with a creamy vanilla filling and a packet of chocolate icing. It had a small but vocal fan base, enough to spark a Change.org petition after Pillsbury discontinued it.
Pepsi A.M.
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Pepsi launched Pepsi A.M. in 1989. It was loaded with extra caffeine and pitched as an alternative to coffee for breakfast. It didn’t stick, possibly because the idea of cracking open a cola with your eggs just didn’t appeal to most people.
Yogos Bits
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Kellogg’s briefly found success with Yogos, a strange snack made of yogurt-covered fruit bits. The pastel-colored pebbles were pitched as healthy-ish, but their candy coating told a different story. No one could decide if they were cereal, candy, or astronaut food.
Dannon Sprink’lins Yogurt
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Dannon took a colorful risk with Sprink’lins—yogurt cups that came with edible sprinkles and changed color when stirred. Kids were fascinated, parents less so. It felt like breakfast and a magic trick in one.
Trix Fruit-Shaped Cereal
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The spherical Trix we know today wasn’t always the default. In 1991, General Mills launched a fruit-shaped version that matched the flavors. Kids loved it, and the redesign lasted for 15 years before being phased out. It even had a limited revival in 2018.
Smucker’s Snack’n Waffles
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These microwaveable waffles came pre-flavored—blueberry, maple, or cinnamon, and were marketed as a no-fuss, on-the-go breakfast. Smucker’s discontinued them in 2019 due to low demand, but the concept of a grab-and-go waffle still holds appeal. A similar product from Arlington Valley Farms continues under the same name.
Rice Krispies Treats Cereal
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This cereal was essentially broken-up Rice Krispies Treats in a box. It looked homemade, tasted like it belonged at a birthday party, and was gone from shelves by the late 2010s. Kellogg’s has since teased comebacks, but none quite capture the marshmallow-clumped chaos of the original.
Sea Adventure Eggs Oatmeal
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Quaker leaned hard into breakfast theatrics with this ocean-themed oatmeal. Similar to their still-available Dinosaur Eggs, Sea Adventure Eggs turned water blue and “hatched” sea creature-shaped candy. Its aquatic antics are hard to forget for those who spooned out a blue breakfast.
Waffle Crisp Cereal
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Post launched Waffle Crisp in 1996 as a mini waffle-shaped cereal with maple flavor. It had a devoted following but eventually got the axe. After multiple disappearances and brief comebacks, it was officially discontinued. Rumors still swirl about whether it’ll return.
Pillsbury Waffle Sticks
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These portable waffle strips came with a cup of syrup for dunking, a kid-approved way to start the day. They hit shelves in 2003 and rode the novelty train for a few years, even releasing a Shrek-themed version with green syrup.
Aunt Jemima Frozen Breakfasts
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Before the brand was renamed, Aunt Jemima offered a full frozen breakfast line—waffles, pancakes, scrambles. It ended in 2017 after a listeria scare prompted a recall and facility shutdown.