Stepping into an American store can feel like hitting the jackpot for travelers used to sky-high prices elsewhere. What seems like everyday stuff to locals can feel downright bargain-bin magical. This list breaks down the U.S. products that visitors regularly stock up on and smuggle home in their suitcases.

Levi’s Jeans

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Plenty of travelers treat Levi’s like gold—because, in many places, that’s basically the going rate. Overseas, a standard pair can sell for over $100, especially across Europe or Asia. Meanwhile, American stores casually price them between $40 and $60. They’re an original California icon that’s been around since the 1800s, and yes, still stitched into fashion culture.

Nike Sneakers

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Non-Americans regularly hunt down Nike deals while visiting the U.S. Back home, the same pair can cost 30–50% more. American outlets and online retailers often run seasonal sales and push prices below international tags.

Apple Products

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Strangely enough, Apple devices often cost significantly less in the U.S.—even though they’re mainly manufactured abroad. Tourists sometimes significantly time their upgrades with a U.S. trip when new models drop. Even MacBooks and iPads feel like a deal here. AppleCare coverage is also cheaper domestically, so tech-savvy travelers double down.

Victoria’s Secret Products

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In places like the UK or Australia, these products can be marked up by 40% or more. U.S. outlet stores take it even further with five-for deals on certain products or other significant markdowns. The brand’s massive semi-annual sale is a pilgrimage moment for overseas fans stocking up on signature scents and soft PJs.

Over-the-Counter Medication

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Pharmacy staples like Tylenol, Advil, or allergy meds can leave non-Americans stunned at checkout—mainly because they’re cheap. In many countries, these require a prescription or come with inflated pricing. Warehouse clubs like Costco sell bulk packs that are practically unheard of overseas.

Kraft Macaroni & Cheese

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This bright orange box of comfort might look like child’s play, but Americans buy over a million boxes of Kraft Mac & Cheese daily. Meanwhile, international prices can shoot up due to import fees. That’s why travelers often grab a few to bring home.

Peanut Butter (Jif, Skippy)

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The U.S. obsession with peanut butter hasn’t gone global, so it’s game over when visitors taste the creamy or crunchy versions at American prices. Even high-protein or organic varieties cost far less than you’ll find in foreign health shops.

Makeup and Skincare (Maybelline, Neutrogena)

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Drugstore makeup is shockingly affordable in the U.S.—so much so that beauty lovers abroad often go wild at CVS and Target. Skincare brands like Neutrogena or CeraVe are much cheaper at American pharmacies and supermarkets. Tourists usually leave with more serums and lipsticks than souvenirs.

Jeans and Apparel from Gap, Old Navy, and American Eagle

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Clothing chains like Gap and Old Navy have a reputation for affordability in the U.S., but they can feel strangely upscale abroad. American Eagle tees and denim, already budget-friendly at home, are suitcase-stuffers for tourists spotting deals. Seasonal sales and outlet racks sweeten the deal.

Electronics (Laptops, Smart TVs)

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For big-ticket gadgets, the U.S. is often cheaper even after tax. Laptops, smart TVs, or headphones are often priced lower, partly because of America’s highly competitive tech retail market. Brands like HP, Dell, and LG cater to American consumers with deep discounts, bundles, and limited-time offers that rarely make it overseas.

Video Game Consoles (PlayStation, Xbox)

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Gaming consoles in the U.S. often cost significantly less than in Europe, Australia, or Asia. Limited-edition bundles and special discounts also pop up more often in American stores. Tourists with gamer friends back home know the drill—U.S. prices are hard to beat.

Gasoline

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Gas prices in the U.S. leave most Europeans in disbelief. Road trips here feel like a budget luxury to many visitors. Even with fluctuating prices, the U.S. remains one of the cheapest developed countries for fuel. It’s one reason large trucks and SUVs remain so popular—and why visitors often rent one.

Fast Food (McDonald’s, Taco Bell, Wendy’s)

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Fast food meals in America cost a fraction of what they do abroad. A McDonald’s combo that might run $12–$15 elsewhere is often under $8 in the U.S. Dollar menus still exist here in some form, and the portions are famously generous. International travelers notice the difference fast.

Big Pack Snacks (Doritos, Cheetos, Oreos)

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Snack aisles in America feel like theme parks, where family-size bags, party-size tubs, and bulk boxes are the norm. In many countries, these snacks exist—but usually in snack-sized packaging at higher prices. Visitors stock up, not just for the price, but also for flavors that don’t exist elsewhere.

Protein Powders and Supplements

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Health and fitness products are much easier on the wallet in the U.S. Brands like Optimum Nutrition, Muscle Milk, or Garden of Life regularly go on sale in-store and online. In places like Europe or Australia, import fees and smaller markets push higher prices—sometimes double.

Maria Angela